Performer with 25M+ followers JoJo Siwa.
JoJo Siwa's episode needed a trailer that could stop her fans mid-scroll. We cut it from the long form episode and it went out on her own Instagram.
A trailer for more than 25 million followers.
PrankU is a celebrity prank channel from the co-creator of Punk'd, running campaigns with A-list music artists and creators.
JoJo Siwa starred in one of the episodes. With more than 25 million followers, the trailer was going in front of a huge audience.
One trailer, and it has to hold from the first frame.
Every episode starts as long form. The trailer is the flagship promotion for the episode and goes out on the talent's own Instagram, so it has to hold attention from the very first frame.
Three moves.
577K views on one trailer.
The flagship trailer for JoJo Siwa's episode, cut from the long form and posted to her Instagram, has 577,000 views and 10K likes. Across the whole campaign our trailers and short form content generated 10.3 million views.
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