Case studies/Jynxzi & Sketch Studio
Creators with 14M+ combined followers

Jynxzi & Sketch.

Jynxzi & Sketch's episode needed a trailer that could stop their fans mid-scroll. We cut it from the long form episode and it went out on their own Instagram.

1.5MViews on the trailer
52.3KLikes on the trailer
10.3MViews across the campaign
01 · Background

A trailer for more than 14 million combined followers.

PrankU is a celebrity prank channel from the co-creator of Punk'd, running campaigns with A-list music artists and creators.

Jynxzi & Sketch starred in one of the episodes. With more than 14 million combined followers, the trailer was going in front of a huge audience.

02 · Challenge

One trailer, and it has to hold from the first frame.

Every episode starts as long form. The trailer is the flagship promotion for the episode and goes out on the talent's own Instagram, so it has to hold attention from the very first frame.

03 · What we did

Three moves.

01Long form inWe started from the full long form episode.
02High-retention trailer outWe cut it down into a trailer built to hold attention from the first second to the last.
03Posted by the talentThe trailer went out on their own Instagram as the flagship promotion for the episode.
04 · Results

1.5M views on one trailer.

The flagship trailer for Jynxzi & Sketch's episode, cut from the long form and posted to their Instagram, has 1.5 million views and 52.3K likes. Across the whole campaign our trailers and short form content generated 10.3 million views.

← Previous caseEvelyn Effrim-Botchey · 100K views on her top video Next case →JoJo Siwa · 577K views on her trailer

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