International model · Vogue, Vivienne Westwood, Balenciaga Evelyn Effrim-Botchey.
A brand-new personal brand that wanted to see what proper creative direction would change. Her best video yet hit 100,000 views, and Vogue noticed.
A new personal brand, built properly from the start.
Evelyn was just starting her personal brand and wanted to see what the difference would be with proper creative direction and production on her videos from the start.
No audience yet, and it had to be the right one.
A new personal brand with no prior audience and no established presence. The content had to reach the right audience straight away, not just anyone.
Three moves.
Her best video yet, at seven times her average.
Our latest video is her best performer yet at 100,000 views, about seven times her average of around 14,000 views per video. Every video we worked on beat the rest of her page on every engagement metric. She was spotted by Vogue, Balenciaga and Vivienne Westwood, and has since signed for long-term creative direction and consistent clipping.
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