Guides

Guides and
breakdowns.

Plain-English guides on clipping, short-form distribution and growing on social without building a team yourself.

Iman Gadzhi
Featured breakdown · 15 Aug 2026 · 5 min read Inside Iman Gadzhi’s clipping operation Gadzhi’s own Instagram has posted around 110 times. The machine around him has posted thousands: an owned repost account with 3,200+ clips, a swarm of fan pages, and official bounties of up to $2,000 a video. Read the breakdown →
Explainers What is content clipping? What content clipping is, how it works, and why founders and brands use it. A plain-English guide to turning long-form content into short clips that reach new audiences. 1 Aug 2026 · 3 min read Comparisons Best clipping agencies in 2026: 10 compared The best clipping agencies in 2026 side by side: how each works, published pricing, platforms and who each one is best for. Sourced, checked October 2026. 5 Oct 2026 · 10 min read Costs How much does a clipping agency cost? What a clipping agency actually costs in 2026, per-view campaigns, per-clip editors, monthly retainers, and in-house builds compared, plus what drives the price and how to budget. 31 Jul 2026 · 5 min read Explainers The clipping economy, explained What the clipping economy is, how big it has become, and why brands from fintechs to founders now grow through short-form clips. A cited, plain-English guide. 1 Aug 2026 · 4 min read Growth How to repurpose long-form content into short clips A step-by-step guide to turning podcasts, videos and webinars into short-form clips that perform, how to find the moments, format per platform, and scale it without drowning in edits. 31 Jul 2026 · 3 min read Comparisons Clipping agency vs hiring an editor: which is right for you? Clipping agency vs hiring a freelance editor, a side-by-side on cost, output, account ownership, posting, geo-targeting and attribution, plus a simple way to decide which fits your stage. 31 Jul 2026 · 3 min read Costs Is clipping expensive? Is clipping expensive? The real pay rates and retainers, from $0.50 to $25 per thousand views, and why clipping is usually cheaper than the advertising it replaces. 1 Aug 2026 · 2 min read Growth Thought leadership is a distribution problem, not a content problem Most B2B thought leadership fails on distribution, not ideas. Here's why reach - not more content - is the real bottleneck, and how founders turn existing expertise into thought leadership at scale. 31 Jul 2026 · 3 min read Explainers Does clipping actually work? Does clipping actually work? A cited look at the real numbers from NPR, Forbes and Yahoo Finance, and what separates clipping that works from clipping that wastes money. 1 Aug 2026 · 3 min read Explainers Our co-founder in the press Convrt co-founder Emrah Bayraktar has been featured in NPR, Forbes, Yahoo Finance and on the Russell Brunson Show as a leading voice in the clipping economy. 1 Aug 2026 · 2 min read Costs How much does a clipping campaign cost? What a clipping campaign actually costs in 2026, from per-view rates and total budgets to the hidden costs, and how to budget so the reach turns into results. 1 Aug 2026 · 3 min read Explainers Is clipping a scam? Yes, clipping is legit, and covered by NPR, Forbes and Yahoo Finance. An honest, cited look at what is real, what deserves caution, and how to do it right. 1 Aug 2026 · 5 min read Explainers Is clipping a “weapon of mass manipulation”? Le Monde called clipping the internet's new weapon of mass manipulation. Here is what France's paper of record got right about the scale, where the real risk actually sits, and how legitimate clipping for brands is different. 1 Aug 2026 · 3 min read Comparisons Mass clipping campaign vs internal clipping campaign Mass clipping campaigns versus internal, owned-account clipping compared on cost, ownership, control, attribution and risk, plus how to choose the right one for your brand. 1 Aug 2026 · 3 min read Comparisons Why you should build your clipping team in-house The case for running clipping in-house: you own the accounts, control quality and targeting, and build an asset. Plus the real cost, and the managed way to get it without hiring. 1 Aug 2026 · 3 min read Growth Why you should do mass clipping The case for mass clipping: cheap reach at huge scale, fast, and great for launches. Plus when it works, the pitfalls to avoid, and how to run it without getting botted. 1 Aug 2026 · 3 min read Growth How to build a founder brand (without it eating your calendar) A practical guide to building a founder brand in 2026 - what it is, why it drives inbound, hiring and fundraising, and how to build one through content distribution without becoming a full-time creator. 31 Jul 2026 · 3 min read Comparisons How to choose the best clipping agency A practical buyer’s guide to choosing the best clipping agency in 2026, the seven criteria that matter, the red flags to avoid, and how to compare providers on ownership, reach and attribution. 31 Jul 2026 · 4 min read

Breakdowns

How the big names actually distribute · 8 cited breakdowns

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