WTF Games.

A content concept nobody in their space had done before, aimed at three specific countries and nowhere else. Nine accounts, each one built for one market.

3.6MViews

9Accounts managed

3Countries targeted

01 · Background

A new content concept, done at scale.

WTF Games is a crypto casino platform, part of Supergroup. They came to us with a content concept that had not been done in their space before. The goal was to bring it to life at scale in a consistent, repeatable format.

02 · Challenge

Three countries, and nowhere else.

They needed to reach Swedish, Chilean and Canadian audiences specifically, without the content reaching people in other countries.

Views across the account network.Click to enlarge

03 · What we did

Three moves.

01Nine accounts from zeroWe launched nine accounts and used our infrastructure to target each location.

02Dubbed for each marketExisting content was dubbed and new content was made for each market.

03Tested market by marketEach account showed us how its audience responded, so we could tell what worked where.

04 · Results

3.6 million views, in the markets they asked for.

3.6 million views across nine accounts in two months, with each market reached by the audience it was built for. Live audience breakdowns show 71% of one account's viewers in Chile and 89.3% of another's in Sweden.

Chile

Sweden

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