Bodycam and law enforcement channel · 4.1M YouTube subscribers Midwest Safety.
One of the biggest bodycam channels on YouTube needed to publish more without dropping the quality its audience expects. We took on editing and creative direction.
7.5MLong form views
14Long form videos produced
10Months ongoing
01 · Background
Over 2.5 billion views, and an audience that expects a standard.
Midwest Safety is one of the largest bodycam and law enforcement channels on YouTube, with 4.1 million subscribers and over 2.5 billion views.
02 · Challenge
More videos, same quality.
The channel needed to increase its production rate and publish more long form videos, while keeping the quality its existing audience expects.
03 · What we did
Three moves.
01More volumeWe came in to increase production volume.
02Editing and directionWe edited and led creative direction on every long form video we produced, 14 of them over 10 months.
03Cut again for FacebookThe videos were then cut into clips for Facebook.
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