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Case studies/A global broadcast media group Content Teams
Confidential Interview and discussion format · client confidential

A global broadcast media group.

They messaged us three weeks before the end of the World Cup with no accounts and no infrastructure. One week later the whole operation was live.

5M+Views in two weeks
3Brand-new TikTok accounts
1 weekTo go live
01 · Background

The sports arm of one of the most-watched interviewers in the world.

During the World Cup they reached out wanting more views and more traffic driven to their long form YouTube channel.

02 · Challenge

Three weeks left, and nothing set up.

They needed a short form distribution operation live and producing content immediately, with no existing accounts and no infrastructure, starting from zero.

Views across the three accounts.
Views across the three accounts.Click to enlarge
03 · What we did

Three moves.

01Live in one weekThe pages were set up and the full production team was ready to go within a week.
02Three accounts from zeroThree brand-new TikTok accounts, with no cross-posting between them.
03Different audiences, different stylesWe posted at volume and targeted a different audience segment with a different clip style on each account.
04 · Results

Over 5 million views, then a steady floor.

Over 5 million views, with a huge spike in daily views across several videos, followed by a consistent floor of views day in, day out. The traffic drove straight back to the YouTube channel and led to longer-term work together.

← Previous caseA prediction market · 13.7M views in three weeks Next case →Midwest Safety · 7.5M long-form views

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