A prediction market.

A World Cup campaign to reach people who had never heard of them. 13.7 million views in three weeks, four times the web traffic, and a campaign three times the size the next month.

13.7MViews in three weeks

4xWeb traffic

3xBigger campaign the next month

01 · Background

A World Cup campaign for audiences who did not know them yet.

A prediction markets platform that wanted to tie a World Cup campaign to their product and reach audiences who did not know them yet through short form content.

02 · Challenge

Several markets at once, starting from zero.

They needed to enter several content markets quickly and test whether different audiences would respond. There was no existing page network and no content production system, so everything started from zero.

Total views across all campaigns.Click to enlarge

03 · What we did

Three moves.

01A network from zeroWe launched a network of accounts, managed entirely by us.

02Creative directionWe gave creative direction directly to their team, used their existing footage and produced new material.

03Many markets at onceGeo-targets and posting locations were varied across the network to test different markets at the same time.

04 · Results

13.7 million views in three weeks.

13.7 million views in three weeks on the first campaign, and four times the web traffic to the platform. The following month the campaign tripled in size, and it is now expanding into new markets.

← Previous caseDaniel Bitton · 1.6M long-form views Next case →A global broadcast media group · 5M+ views in two weeks

Want this for your brand?

Free 30-minute strategy call. We'll tell you straight if we're the right fit.

Book a call