Luke Belmar.

We were paid on results and nothing if the clips did not convert. Five months in, his clips had passed 200 million views and turned him into a global meme.

200M+Views

5 monthsFrom first clip to result

30%Paid on results, nothing up front

01 · Background

An entrepreneurial network with over 15,000 active members across 72 countries.

Luke is the founder of Capital Club, with over 9 million followers across platforms.

We were tied to the success of these accounts on a 30% commission. If it did not convert, we earned nothing.

02 · Challenge

Strong long form, but no presence where new buyers scroll.

The content that converted inside long form was not reaching the people who had never watched a full episode.

03 · What we did

Three moves.

01Cut the long formHis existing long form was cut into clips and posted at volume every day.

02Every clip a testEach clip tested an angle that was not being explored on his own channels.

03Ran the winners harderThe clips that moved people were pushed harder, and the ones that did not were dropped.

04 · Results

200M+ views, and a global meme.

More than 200 million views in about five months. The clips scaled hard enough that he became a global meme.

Clip 01 · Turned into a global meme

Clip 02

Clip 03

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