Education and agency entrepreneur · 5.6M YouTube, 2.7M Instagram, 3.2M TikTok Iman Gadzhi.
His main channels were already huge. The funnel still needed more traffic than they could produce, so we built two new accounts whose only job was click-through.
300MTotal views
20,000+Leads from one video
2Accounts from zero
01 · Background
One of the biggest education businesses in the creator economy.
Iman built one of the biggest education businesses in the creator economy by 23, with over 10 million followers across platforms.
The goal: volume at the top of the funnel. More people seeing him, clicking through and landing on his page.
02 · Challenge
Big channels, and the funnel still wanted more traffic.
His own channels were already large, but the funnel needed more traffic than his main accounts alone could produce.
03 · What we did
Three moves.
01Two accounts from a standing startBoth accounts were launched from zero, separate from his main channels, so they reached people his main pages were not reaching.
02Built for the landing pageEvery clip was made to move people from the feed to his landing page.
03Chosen for click-throughThe edit, the hook and the caption were all chosen for click-through, not reach.
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