Case studies/Musa Studio
Co-founder and CMO of Crayo, the AI video editor used by 3.2M+ creators

Musa.

A founder who already knows clipping inside out wanted to see a different editing perspective on his own content. Our clips became some of the best performers on his page.

100KTotal views
~30KAverage views per post
01 · Background

A founder who grows his product with clips.

Musa Mustafa co-founded Crayo, an AI video editing tool built for clippers. He grows the product through his own short form pages, using clips to put Crayo in front of new creators.

02 · Challenge

A different editing perspective on his own content.

Musa wanted to test a different editing perspective and style on his content, and see how it would land with a specific audience.

03 · What we did

Two moves.

01A set of test clipsWe made a set of clips for him to use and test.
02Cut for one audienceHis long form series was cut in a specific way to speak directly to a specific audience.
04 · Results

Among the best performers on his page.

The clips were among the best-performing content on his page for a few days after posting, with 100,000 total views and an average of around 30,000 views per post.

Musa Clip 01 Clip 01
Musa Clip 02 Clip 02
Musa Clip 03 Clip 03
← Previous caseDylan Ferguson · 90K+ views in his first two weeks Next case →Iman Gadzhi · 300M total views

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