Rapper with 14.4M monthly listeners NLE Choppa.
NLE Choppa's episode needed a trailer that could stop his fans mid-scroll. We cut it from the long form episode and it went out on his own Instagram.
A trailer for 14.4 million monthly listeners.
PrankU is a celebrity prank channel from the co-creator of Punk'd, running campaigns with A-list music artists and creators.
NLE Choppa starred in one of the episodes. With 14.4 million monthly listeners, the trailer was going in front of a huge audience.
One trailer, and it has to hold from the first frame.
Every episode starts as long form. The trailer is the flagship promotion for the episode and goes out on the talent's own Instagram, so it has to hold attention from the very first frame.
Three moves.
859K views on one trailer.
The flagship trailer for NLE Choppa's episode, cut from the long form and posted to his Instagram, has 859,000 views and 26.9K likes. Across the whole campaign our trailers and short form content generated 10.3 million views.
Want this for your brand?
Free 30-minute strategy call. We'll tell you straight if we're the right fit.