Rapper with 17.6M monthly listeners Sexyy Red.
Sexyy Red's episode needed a trailer that could stop her fans mid-scroll. We cut it from the long form episode and it went out on her own Instagram.
A trailer for 17.6 million monthly listeners.
PrankU is a celebrity prank channel from the co-creator of Punk'd, running campaigns with A-list music artists and creators.
Sexyy Red starred in one of the episodes. With 17.6 million monthly listeners, the trailer was going in front of a huge audience.
One trailer, and it has to hold from the first frame.
Every episode starts as long form. The trailer is the flagship promotion for the episode and goes out on the talent's own Instagram, so it has to hold attention from the very first frame.
Three moves.
4.9M views on one trailer.
The flagship trailer for Sexyy Red's episode, cut from the long form and posted to her Instagram, has 4.9 million views and 143K likes. Across the whole campaign our trailers and short form content generated 10.3 million views.
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