Russell Brunson.

A founder with a huge content library and no short form system. We built the whole thing from nothing and judged every clip on whether it moved people toward the funnel.

1MViews a month

8Month partnership

0Short form system before us

01 · Background

One of the most widely used funnel platforms in the world.

Russell co-founded ClickFunnels from scratch and built a following of over a million entrepreneurs through books, courses and live events.

The goal was simple: put his existing educational library in front of a new, younger short form audience and pull them into the ClickFunnels ecosystem.

02 · Challenge

An enormous library, sitting unused.

No clipping course, no clipping campaign and no short form distribution system. An enormous content library was sitting unused while competitors were building audiences on short form every single day.

03 · What we did

Four moves.

01Started from nothingThere was no system to inherit, so we built every piece of it with him, from the accounts to the editing standard.

02Built the funnel firstWe built his clipping course and a free marketing course, so every viewer had somewhere to go after the clip.

03Ran the clipping campaignHis educational content was cut into clips and posted daily across the accounts.

04Measured on the funnelEvery clip was judged on whether it moved people toward the funnel, not on views alone.

04 · Results

A million views a month, for eight months.

Around 1,000,000 views a month, sustained for eight months, on content that was already sitting in his library. It is one of multiple campaigns we run for him at the same time.

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